Nissan Micra Crossed 1000 Pre-orders in Just 4 Weeks

Nissan Motor India Private Ltd (NMIPL) today announced that the pre-order bookings of the soon to be launched Nissan Micra has crossed 1000 in just four weeks since the bookings began at the company showrooms from last week of May 2010.

Nissan Micra has so far clocked 1049 pre-order bookings until closing hours of June 21, 2010. In the cities, Delhi leads the race closely followed by Bangalore, Ahmedabad, Mumbai and Chennai amongst others.

Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India says,"We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010."

Says Abhijeet Pandit, Vice President –Sales & Marketing, Hover Automotive India,"We are overwhelmed with the response received on the bookings for the new Nissan Micra and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra. It is also heartening to note that our exercise of announcing Ranbir Kapoor as our brand ambassador has yielded good results and we have seen a jump of nearly 40% since the teaser campaign went on air from June 10, 2010. This is just the beginning but I would like to thank the sustained efforts of our dealer partners for this achievement."

Nissan launched their multi-media teaser campaign (print, digital, radio and TV) featuring Ranbir Kapoor from June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living.

The new Nissan Micra has created an unprecedented amount of euphoria and attention. The teaser ad campaign featuring Ranbir Kapoor has already created a good amount of awareness and recall and has had a far-reaching impact with the customers.

The new Nissan Micra will be launched nationwide on July 14, 2010.

Courtesy: Nissan Motor India Private Ltd

Volkswagen to Increase its car production in India

World's biggest auto giant, Volkswagen is reaping success, thanks to its new Polo, which has lots of fan followers in India. Volkswagen has invested Rs.3800 crore in its Chakan Plant near Pune, and recently rolled out its 10,000th car during the first week of June 2010. As per the German company's plans, the production house will manufacture cars at full swing leading to 1.1 lakh cars in a short span of 18 months.


According to Joerg Mueller, the Volkswagen Group Chief Representative India & President & Managing Director Volkswagen India Private Limited, the company will start its second shift operations commencing in three months to acheive the production target. Apart from the production target, the newly launched VW Polo customers have to wait a bitter 3 to 4 months to drive their car home from the dealers. The German auto maker focuses on well built quality cars for Indian roads so as to leave not a single customer unhappy in India.

India is the most promising automobile market around the world. As per the expert predictions, by 2015, 3 million vehicles will be needed by Indians as against 1.6 million vehicles sold last year. Mr. Muller stated that India's automobile growth is tremendous and Volkswagen will happily participate in this growing momentum and thereby meets its internal growth and return targets.

Volkswagen Group of cars made the Indian entry with the first car Skoda Octavia. After, 2007 both Audi and Skoda cars were available, and now Volkswagen has got 17 different models including its own Passat, Jetta, Phaeton, Touareg and Polo. In 2010, Volkswagen launched Polo, a hatchback car which has got laurels throught the world.


The yet to be launched Vento, a Polo based sedan will strengthen the Volkswagen's line up of cars in the country. As more than 70% of the Indian passenger car market is dominated by small cars, Volkswagen is studying the Indian market in order to launch a small car below the Polo segment.

Source: living.oneindia.in