Hyundai to launch Hyundai Santa Fe in October 2010

Hyundai Motors India Limited is gearing up to introduce new models in the Indian car market. One of them will be one of the eagerly awaited SUV model Santa Fe which will be launched in October 2010. “Santa Fe may be launched in the month of October and its price can be in the range of Rs 20 lakh to Rs 22 lakh which will be very competitive,” said Y K Koo, Senior Director, HMIL.
SUV segment in India is growing everyday but there are very few strong contenders. Honda CRV comes with a hefty price tag and Toyota has temporarily halted bookings for Fortuner. Chevrolet Captiva and Ford Endeavour are the ones that are extremely popular with their diesel engines. Hyundai India plans to price the Santa Fe Crossover at about INR 20-22 Lakhs. With such a price tag, it is debatable whether Hyundai Santa Fe can be called as “extremely competitive”.

Hyundai has already attempted to enter in the SUV segment with its models like Tucson and Terracan in India but has not been successful. Hyundai Santa Fe will be its third attempt and will have to do things in the right way to make it happen.

Source: Cartradeindia.com